imgres-33Today’s Gospel reading from the Mass (Luke 4:14-22) offers an example of the Awesomeness of Jesus:

[14] And Jesus returned in the power of the Spirit into Galilee, and a report concerning him went out through all the surrounding country.  [15] And he taught in their synagogues, being glorified by all.  [16] And he came to Nazareth, where he had been brought up; and he went to the synagogue, as his custom was, on the sabbath day. And he stood up to read; [17] and there was given to him the book of the prophet Isaiah. He opened the book and found the place where it was written,

[18] “The Spirit of the Lord is upon me,

because he has anointed me to preach good news to the poor.

He has sent me to proclaim release to the captives

and recovering of sight to the blind,

to set at liberty those who are oppressed,

[19] to proclaim the acceptable year of the Lord.”

[20] And he closed the book, and gave it back to the attendant, and sat down; and the eyes of all in the synagogue were fixed on him. [21] And he began to say to them, “Today this scripture has been fulfilled in your hearing.”   [22] And all spoke well of him, and wondered at the gracious words which proceeded out of his mouth.

From this, it is clear that Jesus Christ was a PR (public relations) Genius, before there was even something called PR.  In short, PR is using events and activities to draw attention to a person/product in order to gain a following.

Jesus Christ demonstrates that He is a PR Genius.  Consider:

As we can see in today’s culture, many people vie for attention using all kinds of publicity stunts to draw attention to themselves, often doing nothing more than being “controversial”.

In stark contrast, Jesus Christ, who really is the Son of God and the Messiah, calmly makes the announcement in His home town.  Of course it sparked controversy, which is just what Jesus wanted; He came to shake up the world, to break down the hard-hearted and to draw all men to Himself.

As the PR Genius that He was, it is clear that today, the whole world knows of Jesus’ name.  Simply Genius.  Divine Genius, that is.